Louis Vuitton Leather Goods 2025 Campaign with Emma Stone, Hoyeon (Models), Ethan James Green (Photographer), Marie-Amélie Sauvé (Wardrobe Stylist), Hiromi Ueda (Makeup Artist), Duffy (Hair Stylist).
Louis Vuitton introduces its Leather Goods 2025 campaign with House Ambassadors Emma Stone and Hoyeon, lensed by Ethan James Green. The campaign centers on two emblematic pieces from Nicolas Ghesquière’s Fall Winter 2025 collection—the Capucines and the Side Trunk—capturing the tension between tradition and evolution that defines the Maison’s contemporary identity.
Green frames the campaign in a world of structured serenity. Set against backdrops of Haussmannian sketches, the imagery transforms architectural discipline into emotional resonance. Stone, poised and introspective, carries the Capucines in warm cognac leather, her gestures as deliberate as the bag’s contours. The Capucines’ clean geometry and refined hardware echo the brand’s modernist precision—more about restraint than ornament. In contrast, Hoyeon moves with a sculptural intensity. Whether holding the Side Trunk in taupe grained leather and Monogram canvas or the Capucines GM in navy, her energy brings movement to form. Green’s eye, attuned to texture and rhythm, translates fabric, leather, and light into an architectural harmony that feels simultaneously intimate and monumental.
Stylist Marie-Amélie Sauvé’s wardrobe maintains a tonal sophistication, anchoring the imagery in muted neutrals that emphasize silhouette over surface. Hair by Duffy and makeup by Hiromi Ueda follow the same logic—refined, minimal, and quietly luminous—allowing the bags to command attention without excess. The result is a campaign of cohesion and control, one that embodies Ghesquière’s rigor with cinematic precision.
Yet beneath the campaign’s immaculate polish lies a sense of compositional safety. The images captivate through balance and proportion, but their emotional register remains restrained. Where Prada’s recent imagery dives into narrative complexity and Bottega Veneta leans into tactility and tension, Louis Vuitton here opts for a measured poise. The craft is undeniable—every frame exudes mastery of light and line—but it risks appearing more like preservation than progression. Still, within that restraint lies a kind of beauty: a confidence that needs no spectacle to assert its power. The campaign, refined and thoughtful, stands as a testament to Louis Vuitton’s enduring aesthetic discipline—quietly commanding, impeccably crafted, and perhaps intentionally unresolved.
