Louis Vuitton Holiday 2025 Ad Campaign by Photographer/Director Jonas Lindstroem with models Bruno Skrzyszowski, Cherif Douamba, Imane Benkaddour, Jonas Glöer, Ridzman Zidaine
There’s a fine art to making magic feel effortless, and Louis Vuitton seems to have mastered it. The House’s Holiday 2025 campaign, Le Voyage des Lumières, directed and photographed by Jonas Lindstroem, invites us into a quietly luminous world—a dreamscape of snow, starlight, and softly burning wonder. It’s a journey both outward and inward, through landscapes real and imagined, each illuminated by that ever-present symbol of Vuitton’s legacy: the light of travel.
The film begins where all Vuitton stories should—at Asnières, the cradle of the House’s craftsmanship. From the storied Malle Courrier, a glowing paper lantern takes flight, drifting into twilight as if carrying the soul of the brand itself. From there, Lindstroem’s vision unfolds like a nocturne. Snowy forests, frozen lakes, and midnight skies become stages for moments of connection—a bonfire gathering, a couple under the aurora, a mother and child gazing skyward as a constellation of lanterns ascends above Paris.
Louis Vuitton Women’s Creative Director | Nicolas Ghesquière
Louis Vuitton Men’s Creative Director | Pharrell Williams
Photographer/Director | Jonas Lindstroem
Models | Bruno Skrzyszowski, Cherif Douamba, Imane Benkaddour, Jonas Glöer, Ridzman Zidaine
Stylist | Victoria Sekrier
Hair | Joseph Pujalte
Makeup | Marielle Loubet