Louis Vuitton Cruise 2026 fashion show at Palais des Papes in Avignon, France (May 22, 2025).
On May 22, 2025, Louis Vuitton unveiled its Cruise 2026 collection, conceived by Nicolas Ghesquière, within the historic confines of the Palais des Papes in Avignon, France. The collection showcased a blend of theatricality and modern wearability, drawing inspiration from various historical and artistic realms.
The setting itself, a UNESCO World Heritage site, provided a dramatic backdrop for the presentation. Es Devlin’s set design, featuring tiered, red velvet theater seats arranged where a conventional stage would be, placed the audience in an immersive position, emphasizing the collection’s connection to performance and the arts. This marked the first time a fashion house had staged a runway show at the landmark, which has a rich history, including its role as a key venue for Avignon’s annual theater festival since 1947.
The garments presented exhibited a lavish and spirited character, managing to be flamboyant without appearing overly costume-like. Medieval influences were discernible in elements such as tunics and capes, alongside softer silhouettes reminiscent of historical figures, crafted from materials like metallic jersey. The collection aimed to offer a form of “armor for everyday life” for women, according to statements from the designer.
Accessories played a significant role, featuring open-toed, sock-like booties adorned with mirrors and precious materials, and leather cavalier boots embellished with numerous silvery grommets. Iconic Alma bags were reinterpreted with gilded 3D embellishments, a technique reminiscent of manuscript illumination found on rare book covers. The collection’s references spanned a broad historical and cultural spectrum, from Arthurian legends to glam-rock aesthetics, reflecting a deliberate engagement with history while maintaining a contemporary sensibility.
While many pieces skewed towards a dressy aesthetic, incorporating rich, often metallic fabrics and dense embroideries, the collection also included more streamlined designs such as pea coats, tailored skirt suits, and a variety of demonstrative knitwear and jersey pieces. An exploration of unusual materials and textures was evident, from raffia caps to wood-framed handbags developed in collaboration with artisan Thomas Roger. The color palettes and motifs within the collection were influenced by artworks and decorations discovered within the papal bedrooms, while silhouettes, including short, flaring skater skirts and knitted hot pants, anchored the designs firmly in the present.
The choice of Avignon for the show highlighted the city’s significance as a cultural hub, a place that has historically inspired artistic expression across various disciplines. This decision aligns with Louis Vuitton’s broader strategy of integrating fashion with art, entertainment, and hospitality. Guests attending the show were immersed in local Provençal culture through curated experiences, including olive-oil tastings, hikes, antique market visits, and open-air dinners.
The event coincided with Avignon’s triple anniversary celebrations: the 25th anniversary of its designation as the European Capital of Culture, the 30th anniversary of its UNESCO World Heritage recognition, and the 50th anniversary of the Petit Palais-Louvre Museum. The presence of notable personalities from film and culture, many in the region for the Cannes Film Festival, further underscored the intersection of fashion with the broader arts. The collection’s emphasis on clothing for the stage—drawing inspiration from musicians, actors, and dancers—resonated with many attendees, reflecting a collective and inspiring dialogue between different creative fields.
